How it works

Most toothpaste protects your teeth. This one rebuilds them.

01 — Your teeth are naturally made of hydroxyapatite. Over time, acid wears it away.

02 — Traditional toothpaste forms a temporary barrier. It protects, but it doesn't repair.

03 — Peg Paste reintroduces hydroxyapatite directly. Micro-gaps fill. Enamel strengthens. Sensitivity fades.

How it works

Most toothpaste protects your teeth. This one rebuilds them.

01 — Your teeth are naturally made of hydroxyapatite. Over time, acid wears it away.

02 — Traditional toothpaste forms a temporary barrier. It protects, but it doesn't repair.

03 — Peg Paste reintroduces hydroxyapatite directly. Micro-gaps fill. Enamel strengthens. Sensitivity fades.

What's inside and why it matters

Every ingredient has a job. No fillers, no fluoride, nothing your teeth don't actually need.

Hydroxyapatite

The same mineral your teeth are naturally made of. Unlike fluoride, it doesn't just protect enamel, it actively fills micro-cracks and rebuilds tooth structure with every brush.

Peppermint

Concentrated plant extract, not artificial flavouring. Neutralises odour at the source rather than masking it, so freshness lasts hours after you brush.

Prebiotics

Most toothpaste disrupts your oral microbiome. Ours feeds the good bacteria that keep your mouth healthy, reducing the conditions that cause sensitivity and decay.