The mineral your teeth are made of. Now in your toothpaste.
Your toothpaste touches your mouth twice a day, every day. We think that matters.
That's why every ingredient in Peg Paste is purposefully chosen — no fillers, no compromises, just a formula built around your long-term oral health.
Zero Fillers or SLS
Less Than 15 Ingredients
Zero Fluoride
100% Intentional
Hydroxyapatite
The most studied natural dental ingredient on the planet. Originally explored by NASA and first approved in Japan, hydroxyapatite is a restorative mineral that occurs naturally in teeth and bones: repairing, remineralising and strengthening the tooth's outer layer while helping prevent mineral loss, erosion, sensitivity and plaque. Micro-hydroxyapatite
• Multiple peer-reviewed narrative reviews confirm HA toothpastes demonstrate promising results on the remineralization of enamel lesions and preventing demineralization — showing either superiority or equivalency to fluoride toothpaste as anti-caries agents.
• An 18-month double-blind randomized clinical trial found no increase in DMFS index in 90.43% of HA group subjects vs 88.42% in the fluoride group — concluding statistical equivalence between HA and fluoride toothpaste for caries prevention.
• A 2019 in situ crossover RCT (n=30) comparing 10% HA vs 500ppm fluoride found both achieved significant remineralization with no statistically significant difference between the two agents.
• A 2025 narrative review analysed 15 clinical studies and concluded that HA is a safe and effective alternative to fluoride, especially for children or individuals at risk of overexposure.
• HA has also been shown in clinical studies to improve periodontal health, relieve dentin hypersensitivity, reduce biofilm adhesion, and produce visible tooth whitening.
→ PMC narrative review (2022): https://pmc.ncbi.nlm.nih.gov/articles/PMC8930857/
→ 18-month RCT — HA vs Fluoride (2023): https://pmc.ncbi.nlm.nih.gov/articles/PMC10393266/
→ BDJ Open in situ RCT — Amaechi et al. (2019): https://www.nature.com/articles/s41405-019-0026-8
→ 15-study narrative review (2025): https://www.mdpi.com/2079-4983/16/9/325
→ HA in oral care products — comprehensive review: https://pmc.ncbi.nlm.nih.gov/articles/PMC8432723/
Chicory Root (Prebiotics)
Chicory root is rich in inulin and acts as a prebiotic that feeds the beneficial bacteria in your body. Your oral microbiome (mouth), after the gut, is the second largest microbial site in the human body, harbouring billions of bacteria. It is crucial to health, to keep the oral microbiome balanced and healthy.
Chicory root is a source of inulin, a natural prebiotic fibre. Emerging oral microbiome research suggests that supporting a healthy bacterial balance, rather than simply eliminating all bacteria, is a superior long-term approach to oral health. Inulin has demonstrated prebiotic effects and is being studied for analogous benefits in the oral microbiome.
→ In vitro study — inulin from chicory root vs S. mutans (ResearchGate, 2023): ResearchGate
→ Clinical study — inulin mouth rinse & oral malodour control: Taylor & Francis
→ Chicory root & inulin as prebiotic — PMC comprehensive review: https://pmc.ncbi.nlm.nih.gov/articles/PMC7360457/
→ Prebiotics & probiotics for inhibiting S. mutans (Brieflands): Brieflands
Calcium Carbonate
One of the most widely studied natural cleaning agents in oral care. Calcium carbonate is a mild, mineral-based abrasive that gently buffs away surface stains and daily buildup. polishing the tooth's surface to reveal a naturally whiter smile, while being soft enough to protect enamel with every brush.
Calcium carbonate is a widely accepted, food-grade polishing agent used in toothpaste to assist in mechanical plaque removal. It has a low Relative Dentin Abrasivity (RDA) value, making it gentle on enamel, and is alkaline by nature — helping to neutralise acid in the oral cavity.
→ RDA & REA values — PMC peer-reviewed study: https://pmc.ncbi.nlm.nih.gov/articles/PMC11654561/
Spearmint Leaf/Lemon Peel Oil
Two of nature's most effective flavour and freshness ingredients, cold-pressed and carefully sourced. Spearmint leaf oil delivers a clean, lasting freshness while lemon peel oil adds a bright, natural lift: together replacing synthetic flavours with real botanical extracts that leave your mouth smelling and feeling naturally clean.
• A 2025 in vitro study testing 8 essential oils against S. mutans found that spearmint showed the highest antimicrobial efficacy of all oils tested, including clove, eucalyptus, and tea tree.
• A 2024 oral microbiome study (16S rRNA sequencing, n=20) found that a spearmint-containing mint blend decreased the abundance of Streptococcus, Prevotella, Actinomyces, and Leptotrichia — all bacteria strongly associated with halitosis, dental caries, and periodontal disease.
• Menthol has well-documented antimicrobial, anti-inflammatory, and antibiofilm properties and has been used in oral hygiene products for decades.
→ 2025 in vitro study — spearmint vs S. mutans (MDPI Oral): https://www.mdpi.com/2673-6373/5/4/96
→ 2024 Oral microbiome pilot study (PMC): https://pmc.ncbi.nlm.nih.gov/articles/PMC11356387/
Glycerin
Sustainably sourced from soybean and rapeseed oil: never palm. Glycerin acts as a natural solubiliser, binding the active ingredients and gums together into a smooth, stable formula. It also enhances the texture of every squeeze while drawing moisture in to keep the paste consistent and comfortable from first use to last.
Glycerin is a standard, safety-profiled humectant used in all premium toothpaste formulas to maintain moisture and ensure even delivery of active ingredients. It holds GRAS (Generally Recognised As Safe) status from the FDA.
→ Peer-reviewed in vitro toothpaste study confirming glycerin's role as humectant in formula (MDPI 2025): https://www.mdpi.com/2813-0464/4/3/38
→ RiseWell — HA + glycerin toothpaste studies confirm remineralisation is not blocked: https://risewell.com/blogs/news/beware-of-false-claims
Clove oil
Used in traditional dentistry for centuries across cultures worldwide, clove oil is one of nature's most powerful antibacterial and antiseptic ingredients. Rich in eugenol — a naturally occurring compound studied extensively for its antimicrobial properties — clove oil actively targets odour-causing bacteria, supports healthy gum tissue and contributes to a cleaner, healthier mouth with every use. (Only in Sacred Clove)
Eugenol from clove oil has been used in professional dentistry since the 19th century and remains present in many clinical dental materials today.
• Eugenol is classified as having anesthetic, analgesic, and anti-inflammatory properties. It works by blocking voltage-gated sodium channels to reduce pain transmission.
• A 2006 clinical trial (n=73) found clove oil was as effective as benzocaine (a topical anaesthetic) for dental pain relief, with both performing significantly better than placebo.
• A 2025 systematic review of phytotherapeutic agents in dentistry (21 included studies) confirmed eugenol demonstrated efficacy in preventing alveolar osteitis and managing pulpal pain.
• In vitro studies confirm antimicrobial activity against Streptococcus mutans and Candida albicans at concentrations of 0.05–0.2%.
→ 2025 Systematic review — phytotherapy in dental pain (PMC): https://pmc.ncbi.nlm.nih.gov/articles/PMC12659986/
→ Eugenol pharmacological review (Sage Journals): Sage Journals
→ Clinical trial — clove oil vs benzocaine (Medical News Today, citing Olsen et al. 2006): https://www.medicalnewstoday.com/articles/321256
Acacia Senegal gum / Xanthan gum
Two natural plant-based binders working together to give Peg Paste its smooth, consistent texture. Acacia Senegal is derived from the sap of the Acacia tree, while xanthan gum is produced through natural fermentation. Together they ensure every squeeze delivers the same quality formula: stable, smooth and effective.
Naturally derived binders that give Peg Paste its texture and help suspend active ingredients evenly throughout the formula. Both are food-grade and safe for oral use. Acacia Senegal also has known prebiotic and anti-inflammatory properties.
Sodium lauroyl sarcosinate
Derived from sustainable palm, this mild, naturally sourced surfactant gently cleanses the mouth and creates a light, effective foam when brushing. Gentle on the mouth, suitable for sensitive skin and gums, and significantly more eco-friendly. All the clean, none of the compromise.
Sodium lauroyl sarcosinate is a mild, amino acid-derived surfactant that creates foaming action for cleaning without the irritation associated with sodium lauryl sulfate (SLS). It is FDA-approved as an indirect food additive and CIR-approved for use in rinse-off and leave-on products, and is well tolerated by people with sensitive gums and oral tissue.
→ Ingredient overview & FDA/CIR approval status: https://www.tichemindustry.com/post/2018/05/29/sodium-lauroyl-sarcosinate
Xylitol
A naturally occurring sugar alcohol found in birch trees and many fruits and vegetables. Xylitol actively inhibits the growth of cavity-causing bacteria by starving them of the fuel they need to thrive: reducing plaque formation and supporting a healthier oral environment with every brush. Dentist-recommended for decades
Xylitol is a naturally occurring sugar alcohol (found in berries, fruits, and birch wood) that has been studied for dental caries prevention since the 1970s. It was declared safe for human consumption by the FDA in 1986.
• Xylitol disrupts Streptococcus mutans energy production, leading to cell death. It also reduces bacterial adhesion to tooth surfaces and raises plaque pH to inhibit enamel demineralization.
• A 2022 meta-analysis of studies from 1966–2020 concluded that xylitol-containing products significantly prevented caries compared to non-xylitol controls.
• A 2024 systematic review found xylitol to be a valuable agent in dental caries prevention that increases saliva flow, reduces S. mutans levels, and is practically non-fermentable by oral bacteria.
• A meta-analysis of 11 trials showed a significant reduction in DMF/dmf index favouring xylitol vs all controls.
• Safety is well-established: side effects only occur at very high intakes (>40–50g/day), well above any toothpaste exposure.
→ 2022 Meta-analysis (1966–2020): https://pmc.ncbi.nlm.nih.gov/articles/PMC9022379/
→ 2024 Systematic review — S. mutans reduction: https://pmc.ncbi.nlm.nih.gov/articles/PMC11559115/
→ Meta-analysis of 11 trials (PubMed): https://pubmed.ncbi.nlm.nih.gov/28250669/
Menthol
Naturally derived from mint plants, menthol delivers the clean, cooling sensation you feel immediately after brushing. Beyond freshness, menthol has mild antibacterial properties that support a cleaner oral environment: leaving your mouth feeling genuinely refreshed, not just masked.
• Menthol has well-documented antimicrobial, anti-inflammatory, and antibiofilm properties and has been used in oral hygiene products for decades.
• A 2025 in vitro study testing 8 essential oils against S. mutans found that spearmint showed the highest antimicrobial efficacy of all oils tested, including clove, eucalyptus, and tea tree.
• A 2024 oral microbiome study (16S rRNA sequencing, n=20) found that a spearmint-containing mint blend decreased the abundance of Streptococcus, Prevotella, Actinomyces, and Leptotrichia — bacteria strongly associated with halitosis, dental caries, and periodontal disease.
→ 2025 in vitro study — spearmint vs S. mutans (MDPI Oral): https://www.mdpi.com/2673-6373/5/4/96
→ 2024 Oral microbiome pilot study (PMC): https://pmc.ncbi.nlm.nih.gov/articles/PMC11356387/
Miswak Siwak
Used in traditional dentistry for centuries across cultures worldwide, clove oil is one of nature's most powerful antibacterial and antiseptic ingredients. Rich in eugenol — a naturally occurring compound studied extensively for its antimicrobial properties — clove oil actively targets odour-causing bacteria, supports healthy gum tissue and contributes to a cleaner, healthier mouth with every use.
Miswak has been used for oral hygiene for thousands of years and was formally endorsed by the World Health Organization in 1987 as an alternative oral hygiene aid.
• A 2020 evidence-based review covering studies from 2010–2020 found that all reviewed studies reported a positive effect of miswak across anti-plaque, anti-gingivitis, anti-cariogenic, wound healing, and whitening properties.
• A 2025 systematic review (10 RCTs, 442 participants) confirmed miswak exhibits positive antibacterial and antiplaque activity, reducing plaque accumulation and gingival inflammation.
• Miswak's active compounds include triethylamine, salvadorine, saponins, vitamin C, flavonoids, and natural fluoride — contributing to both mechanical cleaning and chemical antibacterial effects.
• Clinical studies have confirmed that toothpaste containing Salvadora persica extract is significantly more effective at removing dental plaque than leading conventional toothpastes.
→ Evidence-based review 2010–2020 (PMC): https://pmc.ncbi.nlm.nih.gov/articles/PMC7296476/
→ Therapeutic effects review — Saudi Medical Journal: https://pmc.ncbi.nlm.nih.gov/articles/PMC4436748/
→ 2025 Systematic review — 10 RCTs (Wiley): https://onlinelibrary.wiley.com/doi/10.1155/sci5/9344221
Phenoxyethanol
A globally approved stability agent used at minimal, carefully controlled levels to keep Peg Paste's formula safe, stable and effective from the day it's made to the day it's finished. Rigorously tested and approved by regulatory bodies worldwide, it ensures the integrity of every ingredient in the tube.
Phenoxyethanol is a globally accepted, low-irritant preservative used at very low concentrations (≤1%) to maintain product safety and stability. It is approved by the EU, FDA, and TGA, and is widely regarded as one of the most well-tolerated preservatives available — a clean, paraben-free alternative.
→ Peer-reviewed safety review — Journal of European Academy of Dermatology (2019): https://pubmed.ncbi.nlm.nih.gov/31588615/
→ EU SCCS safety conclusion + FDA approval overview: https://www.cosmeticsinfo.org/ingredient/phenoxyethanol/
→ Mechanism of action & regulatory approval — ScienceDirect: https://www.sciencedirect.com/science/article/pii/S2950306X24000529
