OUR STORY
A product born from a real need.
I didn’t set out to create a toothpaste brand.
I just wanted a toothpaste that was natural, fluoride-free, and still supported enamel health (because my dentist said that was important).
Turns out, that combination was harder to find than expected. Most natural options dropped the fluoride but didn’t replace it with anything meaningful.
So we created Peg Paste:
Powered by hydroxyapatite
Free from fluoride, SLS, and artificial additives
Designed for both adults and children
I’m not a dentist or a chemist - just someone who knew there had to be a better option. Turns out, a lot of other people felt the same way.
The Values We’re Built On
1. Ingredient Integrity
We never include anything we wouldn’t use ourselves. Every formula is clean, purposeful, and transparent - no fillers, no fluff.
2. Considered Care
Our products are designed for sensitive mouths, growing families, and those seeking more from their wellness routine. Gentle doesn’t mean ineffective.
3. Clinical-Backed, Consumer-Led
We blend science-backed ingredients with feedback from our real customers. Always listening, always improving.
4. No Compromise Culture
We don’t chase trends or cut corners. We make products that reflect our values - even if it takes longer.
5. Ethics in Everything
Cruelty-free, vegan, Halal-certified, and made in Australia. Because oral care should do good, not just look good.
Built With You, For You
Peg Paste isn’t just a product, it’s a response to a community of people asking for more.
More clarity. More care. More consideration.
Whether you’re navigating post-treatment recovery, managing sensory sensitivities, or simply looking for a better option for your family - we’re here for it.
And we’re building this together. With feedback from customers, insight from practitioners, and formulas you can feel good about using.