Meet Our Chief Dental Officer

With more than twenty years of clinical experience and a deep specialisation in preventive dentistry, Dr Cate Gerber, BDS knows exactly what teeth need.

She has joined Peg Paste to help shape the future of oral care, bringing clinical insight and evidence-based expertise to our micro-hydroxyapatite formulations.

MOST TOOTHPASTE STOPS AT THE SURFACE.

01 - Enamel is mineral. Acid depletes it daily. You feel it as sensitivity and dullness.

02 - Most toothpastes coat the surface. They don't replace what's lost.

03 - Peg Paste delivers the mineral. Micro-hydroxyapatite: the mineral enamel is actually made of. Clinically studied. Fluoride-free.*

MOST TOOTHPASTE STOPS AT THE SURFACE.

01 - Enamel is mineral. Acid depletes it daily. You feel it as sensitivity and dullness.

02 - Most toothpastes coat the surface. They don't replace what's lost.

03 - Peg Paste delivers the mineral. Micro-hydroxyapatite: the mineral enamel is actually made of. Clinically studied. Fluoride-free.*

What's inside and why it matters

Every ingredient has a job. No fillers, no fluoride, nothing your teeth don't actually need.

Hydroxyapatite

The same mineral your teeth are naturally made of. Unlike fluoride, it doesn't just protect enamel, it actively fills micro-cracks and rebuilds tooth structure with every brush.

Peppermint

Concentrated plant extract, not artificial flavouring. Neutralises odour at the source rather than masking it, so freshness lasts hours after you brush.

Prebiotics

Most toothpaste disrupts your oral microbiome. Ours feeds the good bacteria that keep your mouth healthy, reducing the conditions that cause sensitivity and decay.

Gentle, Effective, and Refreshingly Natural

I’m really impressed with this natural toothpaste. The packaging is well-designed—sleek, easy to use with a pump tube, and recyclable, which is a big plus. The texture is smooth (no gritty feel), and the mint flavour is refreshing without being overpowering like many mainstream fluoride toothpastes.It works perfectly with my electric toothbrush, and I’ve found it especially gentle on my sensitive teeth. My mouth feels fresh and clean after brushing, and it’s great to know it’s vegan, cruelty-free, and made with hydroxyapatite and prebiotics for a more natural approach to oral care.Suitable for both adults and kids, this toothpaste is a fantastic option for anyone looking to move away from harsh, chemical-heavy formulas. Highly recommend!

files/Screenshot_2026-06-03_at_8.09.00_am.png
-A.S, verified customer 31/05/2026

Bleeding Gums!

I received the mint, clove and the enamel shield. All are excellent, leave a clean feel to my teeth. Aren't too sweet. Clove is my favourite. Well worth the switch.
I have been plagued with bleeding gums using supermarket toothpastes and, although a work in progress, I can see some positive results after only 3 weeks of use

files/Screenshot_2026-06-03_at_8.06.19_am.png
-Deborah, verified customer 2/6/2026

A new favourite!

This has a lovely taste and a smooth and creamy consistency. I'm impressed with the lack of nasties and the inclusion of chicory root and birch bark. It doesn't feel as 'chemically' in my mouth either. I like the more subtle taste and the tube with button is an absolute winner for me! Teeth whitening is an added bonus too. It is pricey but has lasted a long time already and I am happy with it.

files/Screenshot_2026-06-03_at_8.05.22_am.png
-Sarah S, verified customer 13/6/2025

Intense Mint is Mild

The more natural ingredients in this toothpaste make it a winner. It has a minty flavour without being sweet, similar to chewing on a mint leaf. Describing it as "Intense Mint" is a bit of stretch as it's probably milder than any other toothpaste I've used. The texture is also thinner than other toothpastes, being almost runny as shown in the photo. None of these are negatives though, it's just different, and it provides a great clean for your teeth. So if you don't want to be putting in a lot of artificial nasties into your mouth, Peg Paste is the way to go.

files/Screenshot_2026-06-03_at_8.00.48_am.png
— Camera G, verified customer 23/5/2025

First time user of Peg Paste

I actually think I can feel a difference in the way my teeth feel. They feel cleaner and smoother. I love the fact that it’s doing something for my teeth like remineralising. I bought the intense mint which I thought at first was a bit strong but I think I was just using too much initially. I just use a pea size now. I’m keen to try the clove flavour for my next purchase. Thanks I have always bought fluoride free toothpaste but this definitely next level.

files/Screenshot_2026-06-03_at_8.02.45_am.png
— Michelle T, verified customer 9/11/024

Amazing mint toothpaste

This is luxury toothpaste and I’m all for everyday luxuries. The packaging is really nice and it’s a larger tube than I expected. I think I was expecting around the size of HiSmile tube but this is much bigger. The smell is very mint but not overpowering and is nice. Taste is likewise really nice. I’m extremely happy with this toothpaste!

files/Screenshot_2026-06-03_at_8.04.10_am.png
— Nadine, verified customer 31/5/2025

Gentle, Effective, and Refreshingly Natural

I’m really impressed with this natural toothpaste. The packaging is well-designed—sleek, easy to use with a pump tube, and recyclable, which is a big plus. The texture is smooth (no gritty feel), and the mint flavour is refreshing without being overpowering like many mainstream fluoride toothpastes.It works perfectly with my electric toothbrush, and I’ve found it especially gentle on my sensitive teeth. My mouth feels fresh and clean after brushing, and it’s great to know it’s vegan, cruelty-free, and made with hydroxyapatite and prebiotics for a more natural approach to oral care.Suitable for both adults and kids, this toothpaste is a fantastic option for anyone looking to move away from harsh, chemical-heavy formulas. Highly recommend!

files/Screenshot_2026-06-03_at_8.09.00_am.png
-A.S, verified customer 31/05/2026

Bleeding Gums!

I received the mint, clove and the enamel shield. All are excellent, leave a clean feel to my teeth. Aren't too sweet. Clove is my favourite. Well worth the switch.
I have been plagued with bleeding gums using supermarket toothpastes and, although a work in progress, I can see some positive results after only 3 weeks of use

files/Screenshot_2026-06-03_at_8.06.19_am.png
-Deborah, verified customer 2/6/2026

A new favourite!

This has a lovely taste and a smooth and creamy consistency. I'm impressed with the lack of nasties and the inclusion of chicory root and birch bark. It doesn't feel as 'chemically' in my mouth either. I like the more subtle taste and the tube with button is an absolute winner for me! Teeth whitening is an added bonus too. It is pricey but has lasted a long time already and I am happy with it.

files/Screenshot_2026-06-03_at_8.05.22_am.png
-Sarah S, verified customer 13/6/2025

Intense Mint is Mild

The more natural ingredients in this toothpaste make it a winner. It has a minty flavour without being sweet, similar to chewing on a mint leaf. Describing it as "Intense Mint" is a bit of stretch as it's probably milder than any other toothpaste I've used. The texture is also thinner than other toothpastes, being almost runny as shown in the photo. None of these are negatives though, it's just different, and it provides a great clean for your teeth. So if you don't want to be putting in a lot of artificial nasties into your mouth, Peg Paste is the way to go.

files/Screenshot_2026-06-03_at_8.00.48_am.png
— Camera G, verified customer 23/5/2025

First time user of Peg Paste

I actually think I can feel a difference in the way my teeth feel. They feel cleaner and smoother. I love the fact that it’s doing something for my teeth like remineralising. I bought the intense mint which I thought at first was a bit strong but I think I was just using too much initially. I just use a pea size now. I’m keen to try the clove flavour for my next purchase. Thanks I have always bought fluoride free toothpaste but this definitely next level.

files/Screenshot_2026-06-03_at_8.02.45_am.png
— Michelle T, verified customer 9/11/024

Amazing mint toothpaste

This is luxury toothpaste and I’m all for everyday luxuries. The packaging is really nice and it’s a larger tube than I expected. I think I was expecting around the size of HiSmile tube but this is much bigger. The smell is very mint but not overpowering and is nice. Taste is likewise really nice. I’m extremely happy with this toothpaste!

files/Screenshot_2026-06-03_at_8.04.10_am.png
— Nadine, verified customer 31/5/2025

Gentle, Effective, and Refreshingly Natural

I’m really impressed with this natural toothpaste. The packaging is well-designed—sleek, easy to use with a pump tube, and recyclable, which is a big plus. The texture is smooth (no gritty feel), and the mint flavour is refreshing without being overpowering like many mainstream fluoride toothpastes.It works perfectly with my electric toothbrush, and I’ve found it especially gentle on my sensitive teeth. My mouth feels fresh and clean after brushing, and it’s great to know it’s vegan, cruelty-free, and made with hydroxyapatite and prebiotics for a more natural approach to oral care.Suitable for both adults and kids, this toothpaste is a fantastic option for anyone looking to move away from harsh, chemical-heavy formulas. Highly recommend!

files/Screenshot_2026-06-03_at_8.09.00_am.png
-A.S, verified customer 31/05/2026

Bleeding Gums!

I received the mint, clove and the enamel shield. All are excellent, leave a clean feel to my teeth. Aren't too sweet. Clove is my favourite. Well worth the switch.
I have been plagued with bleeding gums using supermarket toothpastes and, although a work in progress, I can see some positive results after only 3 weeks of use

files/Screenshot_2026-06-03_at_8.06.19_am.png
-Deborah, verified customer 2/6/2026

A new favourite!

This has a lovely taste and a smooth and creamy consistency. I'm impressed with the lack of nasties and the inclusion of chicory root and birch bark. It doesn't feel as 'chemically' in my mouth either. I like the more subtle taste and the tube with button is an absolute winner for me! Teeth whitening is an added bonus too. It is pricey but has lasted a long time already and I am happy with it.

files/Screenshot_2026-06-03_at_8.05.22_am.png
-Sarah S, verified customer 13/6/2025

Intense Mint is Mild

The more natural ingredients in this toothpaste make it a winner. It has a minty flavour without being sweet, similar to chewing on a mint leaf. Describing it as "Intense Mint" is a bit of stretch as it's probably milder than any other toothpaste I've used. The texture is also thinner than other toothpastes, being almost runny as shown in the photo. None of these are negatives though, it's just different, and it provides a great clean for your teeth. So if you don't want to be putting in a lot of artificial nasties into your mouth, Peg Paste is the way to go.

files/Screenshot_2026-06-03_at_8.00.48_am.png
— Camera G, verified customer 23/5/2025

First time user of Peg Paste

I actually think I can feel a difference in the way my teeth feel. They feel cleaner and smoother. I love the fact that it’s doing something for my teeth like remineralising. I bought the intense mint which I thought at first was a bit strong but I think I was just using too much initially. I just use a pea size now. I’m keen to try the clove flavour for my next purchase. Thanks I have always bought fluoride free toothpaste but this definitely next level.

files/Screenshot_2026-06-03_at_8.02.45_am.png
— Michelle T, verified customer 9/11/024

Amazing mint toothpaste

This is luxury toothpaste and I’m all for everyday luxuries. The packaging is really nice and it’s a larger tube than I expected. I think I was expecting around the size of HiSmile tube but this is much bigger. The smell is very mint but not overpowering and is nice. Taste is likewise really nice. I’m extremely happy with this toothpaste!

files/Screenshot_2026-06-03_at_8.04.10_am.png
— Nadine, verified customer 31/5/2025

Gentle, Effective, and Refreshingly Natural

I’m really impressed with this natural toothpaste. The packaging is well-designed—sleek, easy to use with a pump tube, and recyclable, which is a big plus. The texture is smooth (no gritty feel), and the mint flavour is refreshing without being overpowering like many mainstream fluoride toothpastes.It works perfectly with my electric toothbrush, and I’ve found it especially gentle on my sensitive teeth. My mouth feels fresh and clean after brushing, and it’s great to know it’s vegan, cruelty-free, and made with hydroxyapatite and prebiotics for a more natural approach to oral care.Suitable for both adults and kids, this toothpaste is a fantastic option for anyone looking to move away from harsh, chemical-heavy formulas. Highly recommend!

files/Screenshot_2026-06-03_at_8.09.00_am.png
-A.S, verified customer 31/05/2026

Bleeding Gums!

I received the mint, clove and the enamel shield. All are excellent, leave a clean feel to my teeth. Aren't too sweet. Clove is my favourite. Well worth the switch.
I have been plagued with bleeding gums using supermarket toothpastes and, although a work in progress, I can see some positive results after only 3 weeks of use

files/Screenshot_2026-06-03_at_8.06.19_am.png
-Deborah, verified customer 2/6/2026

A new favourite!

This has a lovely taste and a smooth and creamy consistency. I'm impressed with the lack of nasties and the inclusion of chicory root and birch bark. It doesn't feel as 'chemically' in my mouth either. I like the more subtle taste and the tube with button is an absolute winner for me! Teeth whitening is an added bonus too. It is pricey but has lasted a long time already and I am happy with it.

files/Screenshot_2026-06-03_at_8.05.22_am.png
-Sarah S, verified customer 13/6/2025

Intense Mint is Mild

The more natural ingredients in this toothpaste make it a winner. It has a minty flavour without being sweet, similar to chewing on a mint leaf. Describing it as "Intense Mint" is a bit of stretch as it's probably milder than any other toothpaste I've used. The texture is also thinner than other toothpastes, being almost runny as shown in the photo. None of these are negatives though, it's just different, and it provides a great clean for your teeth. So if you don't want to be putting in a lot of artificial nasties into your mouth, Peg Paste is the way to go.

files/Screenshot_2026-06-03_at_8.00.48_am.png
— Camera G, verified customer 23/5/2025

First time user of Peg Paste

I actually think I can feel a difference in the way my teeth feel. They feel cleaner and smoother. I love the fact that it’s doing something for my teeth like remineralising. I bought the intense mint which I thought at first was a bit strong but I think I was just using too much initially. I just use a pea size now. I’m keen to try the clove flavour for my next purchase. Thanks I have always bought fluoride free toothpaste but this definitely next level.

files/Screenshot_2026-06-03_at_8.02.45_am.png
— Michelle T, verified customer 9/11/024

Amazing mint toothpaste

This is luxury toothpaste and I’m all for everyday luxuries. The packaging is really nice and it’s a larger tube than I expected. I think I was expecting around the size of HiSmile tube but this is much bigger. The smell is very mint but not overpowering and is nice. Taste is likewise really nice. I’m extremely happy with this toothpaste!

files/Screenshot_2026-06-03_at_8.04.10_am.png
— Nadine, verified customer 31/5/2025

Gentle, Effective, and Refreshingly Natural

I’m really impressed with this natural toothpaste. The packaging is well-designed—sleek, easy to use with a pump tube, and recyclable, which is a big plus. The texture is smooth (no gritty feel), and the mint flavour is refreshing without being overpowering like many mainstream fluoride toothpastes.It works perfectly with my electric toothbrush, and I’ve found it especially gentle on my sensitive teeth. My mouth feels fresh and clean after brushing, and it’s great to know it’s vegan, cruelty-free, and made with hydroxyapatite and prebiotics for a more natural approach to oral care.Suitable for both adults and kids, this toothpaste is a fantastic option for anyone looking to move away from harsh, chemical-heavy formulas. Highly recommend!

files/Screenshot_2026-06-03_at_8.09.00_am.png
-A.S, verified customer 31/05/2026

Bleeding Gums!

I received the mint, clove and the enamel shield. All are excellent, leave a clean feel to my teeth. Aren't too sweet. Clove is my favourite. Well worth the switch.
I have been plagued with bleeding gums using supermarket toothpastes and, although a work in progress, I can see some positive results after only 3 weeks of use

files/Screenshot_2026-06-03_at_8.06.19_am.png
-Deborah, verified customer 2/6/2026

A new favourite!

This has a lovely taste and a smooth and creamy consistency. I'm impressed with the lack of nasties and the inclusion of chicory root and birch bark. It doesn't feel as 'chemically' in my mouth either. I like the more subtle taste and the tube with button is an absolute winner for me! Teeth whitening is an added bonus too. It is pricey but has lasted a long time already and I am happy with it.

files/Screenshot_2026-06-03_at_8.05.22_am.png
-Sarah S, verified customer 13/6/2025

Intense Mint is Mild

The more natural ingredients in this toothpaste make it a winner. It has a minty flavour without being sweet, similar to chewing on a mint leaf. Describing it as "Intense Mint" is a bit of stretch as it's probably milder than any other toothpaste I've used. The texture is also thinner than other toothpastes, being almost runny as shown in the photo. None of these are negatives though, it's just different, and it provides a great clean for your teeth. So if you don't want to be putting in a lot of artificial nasties into your mouth, Peg Paste is the way to go.

files/Screenshot_2026-06-03_at_8.00.48_am.png
— Camera G, verified customer 23/5/2025

First time user of Peg Paste

I actually think I can feel a difference in the way my teeth feel. They feel cleaner and smoother. I love the fact that it’s doing something for my teeth like remineralising. I bought the intense mint which I thought at first was a bit strong but I think I was just using too much initially. I just use a pea size now. I’m keen to try the clove flavour for my next purchase. Thanks I have always bought fluoride free toothpaste but this definitely next level.

files/Screenshot_2026-06-03_at_8.02.45_am.png
— Michelle T, verified customer 9/11/024

Amazing mint toothpaste

This is luxury toothpaste and I’m all for everyday luxuries. The packaging is really nice and it’s a larger tube than I expected. I think I was expecting around the size of HiSmile tube but this is much bigger. The smell is very mint but not overpowering and is nice. Taste is likewise really nice. I’m extremely happy with this toothpaste!

files/Screenshot_2026-06-03_at_8.04.10_am.png
— Nadine, verified customer 31/5/2025

Gentle, Effective, and Refreshingly Natural

I’m really impressed with this natural toothpaste. The packaging is well-designed—sleek, easy to use with a pump tube, and recyclable, which is a big plus. The texture is smooth (no gritty feel), and the mint flavour is refreshing without being overpowering like many mainstream fluoride toothpastes.It works perfectly with my electric toothbrush, and I’ve found it especially gentle on my sensitive teeth. My mouth feels fresh and clean after brushing, and it’s great to know it’s vegan, cruelty-free, and made with hydroxyapatite and prebiotics for a more natural approach to oral care.Suitable for both adults and kids, this toothpaste is a fantastic option for anyone looking to move away from harsh, chemical-heavy formulas. Highly recommend!

files/Screenshot_2026-06-03_at_8.09.00_am.png
-A.S, verified customer 31/05/2026

Bleeding Gums!

I received the mint, clove and the enamel shield. All are excellent, leave a clean feel to my teeth. Aren't too sweet. Clove is my favourite. Well worth the switch.
I have been plagued with bleeding gums using supermarket toothpastes and, although a work in progress, I can see some positive results after only 3 weeks of use

files/Screenshot_2026-06-03_at_8.06.19_am.png
-Deborah, verified customer 2/6/2026

A new favourite!

This has a lovely taste and a smooth and creamy consistency. I'm impressed with the lack of nasties and the inclusion of chicory root and birch bark. It doesn't feel as 'chemically' in my mouth either. I like the more subtle taste and the tube with button is an absolute winner for me! Teeth whitening is an added bonus too. It is pricey but has lasted a long time already and I am happy with it.

files/Screenshot_2026-06-03_at_8.05.22_am.png
-Sarah S, verified customer 13/6/2025

Intense Mint is Mild

The more natural ingredients in this toothpaste make it a winner. It has a minty flavour without being sweet, similar to chewing on a mint leaf. Describing it as "Intense Mint" is a bit of stretch as it's probably milder than any other toothpaste I've used. The texture is also thinner than other toothpastes, being almost runny as shown in the photo. None of these are negatives though, it's just different, and it provides a great clean for your teeth. So if you don't want to be putting in a lot of artificial nasties into your mouth, Peg Paste is the way to go.

files/Screenshot_2026-06-03_at_8.00.48_am.png
— Camera G, verified customer 23/5/2025

First time user of Peg Paste

I actually think I can feel a difference in the way my teeth feel. They feel cleaner and smoother. I love the fact that it’s doing something for my teeth like remineralising. I bought the intense mint which I thought at first was a bit strong but I think I was just using too much initially. I just use a pea size now. I’m keen to try the clove flavour for my next purchase. Thanks I have always bought fluoride free toothpaste but this definitely next level.

files/Screenshot_2026-06-03_at_8.02.45_am.png
— Michelle T, verified customer 9/11/024

Amazing mint toothpaste

This is luxury toothpaste and I’m all for everyday luxuries. The packaging is really nice and it’s a larger tube than I expected. I think I was expecting around the size of HiSmile tube but this is much bigger. The smell is very mint but not overpowering and is nice. Taste is likewise really nice. I’m extremely happy with this toothpaste!

files/Screenshot_2026-06-03_at_8.04.10_am.png
— Nadine, verified customer 31/5/2025