ARTICLE N°017

12 vs. 28 Ingredients: Why Less Is More in Your Toothpaste

30/1/2025

Do You Know What’s in Your Toothpaste?

When choosing a toothpaste, most people focus on freshness or whitening claims—but have you ever looked at the ingredient list? Many conventional formulas contain up to 28 ingredients, including synthetic additives, artificial colours, and unnecessary fillers.

At Peg Paste, we believe fewer ingredients mean better care—which is why our formula is designed with just 12 purpose-driven ingredients that work with your body, not against it.

Here’s what you need to know about what’s in your toothpaste—and why less is more when it comes to oral care.

What’s Hiding in a Typical Toothpaste?

Many commercial toothpastes include a long list of fillers, foaming agents, and synthetic additives that don’t necessarily improve oral health.

Here are some ingredients commonly found in conventional 28+ ingredient formulas:

Sodium Lauryl Sulfate (SLS): A foaming agent that can cause mouth irritation and disrupt your oral microbiome.

Triclosan: An antibacterial chemical that has been linked to potential health concerns.

Artificial Flavours & Colours: Used to enhance appearance and taste, but serve no real benefit.

Titanium Dioxide: A whitening agent that’s under increasing scrutiny for its safety.

With long lists of complex ingredients, most conventional formulas prioritise foam and flavour over real results.

Why Peg Paste Takes a Different Approach

Peg Paste’s formula is simple, effective, and intentionally crafted with just 12 ingredients, each chosen for a specific purpose.

Here’s how our minimalist formula supports your oral health:

1. Naturally Strengthens Enamel

Unlike many commercial toothpastes that rely on synthetic fluoride, Peg Paste uses hydroxyapatite—a naturally occurring mineral that helps remineralise enamel and reduce sensitivity.

2. Supports a Balanced Oral Microbiome

Your mouth is home to beneficial bacteria that help maintain oral health. Many commercial toothpastes strip away both good and bad bacteria, disrupting this balance.

Peg Paste is formulated with prebiotics, which nourish beneficial bacteria and promote a healthier oral environment.

3. Soothes and Protects Gums

Instead of using harsh chemicals like SLS or Triclosan, Peg Paste relies on nature’s most trusted ingredients for gum health:

Miswak Extract – A natural antibacterial known for supporting gum health and reducing plaque buildup.

Clove Oil – A traditional ingredient that naturally soothes and protects gums.

Explore Peg Paste’s Sacred Clove Toothpaste.

Why Less Is More in Oral Care

Switching to a simpler formula isn’t just about transparency—it’s about choosing ingredients that actively work to protect your smile. With Peg Paste, you get:

Fewer irritants – No artificial fillers or unnecessary chemicals.

A stronger smile – Enamel support from hydroxyapatite.

A healthier oral microbiome – Prebiotics to maintain balance.

Gum protection – Soothing botanicals like Miswak and clove oil.