Meet Our Chief Dental Officer

Science you can trust. Dentistry you can feel.

With more than ten years of clinical experience and a deep specialisation in preventive dentistry, Dr Cate Gerber, BDS knows exactly what teeth need.

She has joined Peg Paste to help shape the future of oral care, bringing clinical insight and evidence-based expertise to our micro-hydroxyapatite formulations.

Most toothpaste protects your teeth.

Peg Paste works at the mineral level.

01 - Enamel is made of hydroxyapatite. Acid erosion and bacterial activity deplete it daily, creating micro-lesions invisible to the eye but felt over time as sensitivity, dullness, and decay risk.

02 - Standard toothpastes form a protective barrier. Effective short-term, but they don't replace what's been lost. The underlying mineral deficit remains.

03 - Micro-hydroxyapatite bonds to enamel structure, supporting active remineralisation at the surface level. Not a coating. Not a barrier. Mineral replenishment, clinically validated, fluoride-free.*

Most toothpaste protects your teeth.

Peg Paste works at the mineral level.

01 - Enamel is made of hydroxyapatite. Acid erosion and bacterial activity deplete it daily, creating micro-lesions invisible to the eye but felt over time as sensitivity, dullness, and decay risk.

02 - Standard toothpastes form a protective barrier. Effective short-term, but they don't replace what's been lost. The underlying mineral deficit remains.

03 - Micro-hydroxyapatite bonds to enamel structure, supporting active remineralisation at the surface level. Not a coating. Not a barrier. Mineral replenishment, clinically validated, fluoride-free.*

What's inside and why it matters

Every ingredient has a job. No fillers, no fluoride, nothing your teeth don't actually need.

Hydroxyapatite

The same mineral your teeth are naturally made of. Unlike fluoride, it doesn't just protect enamel, it actively fills micro-cracks and rebuilds tooth structure with every brush.

Peppermint

Concentrated plant extract, not artificial flavouring. Neutralises odour at the source rather than masking it, so freshness lasts hours after you brush.

Prebiotics

Most toothpaste disrupts your oral microbiome. Ours feeds the good bacteria that keep your mouth healthy, reducing the conditions that cause sensitivity and decay.